Outdoor Nation and Camelbak Select CORE Educational Services’ Waste Not to Engage Local Millennials in Environmental Stewardship and Water Conservation

Los Angeles (Feb. 14, 2013) – Today CORE Educational Services from Los Angeles, CA was awarded the CamelBak Challenge Activation Grant from Outdoor Nation, a national initiative connecting the Millennial Generation to the outdoors, and CamelBak, the leading hydration company. This grant opportunity supports pioneering projects, like Waste Not Project and initiatives that are millennial-developed, address environmental issues and create sustainable eco-friendly practices in local communities around water conservation. Grantees submitted their best idea that answers the question, “What would you do with $500 and 100 water bottles?” Waste Not is an idea CORE Educational Services developed to reconnect young people to environmental stewardship through fun and challenging outdoor adventure activities at the annual Teen Adventure Challenge.

Through the millennial-developed Waste Not Conservation Project, approximately 800 middle and high school students (millenials) from the greater Los Angeles area will lead, learn and implement important water conservation skills at the annual Teen Adventure Challenge on Saturday, April 20, 2013. The Teen Adventure Challenge at Frank G. Bonelli Regional Park in San Dimas, CA is a race through a strategically designed wilderness course that includes a series of adventure-based activities and team building challenges. The 800 participants will be taught environmental stewardship through water conservation and eco friendly practices (such as reusing water bottles) that they will utilize during the event in a variety of fun and engaging activities such as raffles, booths, games, competitions and informational packets specifically focused on water conservation that will all be rewarded with prizes including the 100 water bottles.

“Outdoor Nation believes that empowering millennials through small grants will inspire a new generation of environmentally conscious outdoor activists,” said Chris Fanning, executive director of the Outdoor Foundation, the organization that started the Outdoor Nation movement. “We are proud to partner with CamelBak, investing resources and funding in young adults and non-profits with innovative ideas and the willingness to bring their ideas to life.”

Throughout the year, Outdoor Nation awards grants through a competitive application and review process. Projects serve various audiences and activities include kayaking, photography, urban gardening hiking, painting, biking, environmental education and map and compass skills.

“Waste Not is an exciting project that will change the way a large amount of Los Angeles youth view conservation as they participate in outdoor adventure activities,” said Brett Naftzger, CORE Educational Services’ Executive Director.

The selected projects were determined through a competitive application and review process. For information about all the grant recipients and other Outdoor Nation grants, visit outdoornation.org/grants.

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About The Outdoor Foundation
The Outdoor Foundation is a national not-for-profit organization dedicated to inspiring and growing future generations of outdoor leaders and enthusiasts. Through groundbreaking research, youth engagement and empowerment and effective grant making, the Foundation works with young leaders and partners to mobilize a major cultural shift that leads all Americans to the great outdoors. Outdoor Nation is an initiative of The Outdoor Foundation and was started in 2010 with initial support from The North Face, Recreational Boating and Fishing Foundation, The REI Foundation, The Conservation Fund and the National Park Service. This pioneering initiative empowers young leaders to champion the outdoors on campuses and in communities across the United States. For more information visit: OutdoorFoundation.org and OutdoorNation.org.

About CamelBak
Founded in 1989, CamelBak invented the hands-free hydration category and is the global leader in personal hydration gear. CamelBak is achieving its mission to continually reinvent and forever change the way people hydrate and perform by offering a mix of products that include everything from technical hydration packs to reusable bottles and individual UV purification systems. For more information, please visit www.camelbak.com or call 800.767.8725.

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